Google and Spanish-language content and media company Univision today reached a new multi-year strategic partnership. According to the agreement, Google will promote the growth of Univision’s media and content portfolio and help it become a media company of the future. And Google’s cloud computing will have a key role in this.
According to the cooperation agreement, Google Cloud will help promote Univision’s digital transformation, deepen Univision’s relationship with Hispanic audiences and communities, and enable it to continue to create “market-leading” content for the next generation of Spanish-speaking audiences.
“If I want to buy a car, I don’t want to go buy four wheels and a steering wheel and an engine and doors and try and figure out how to put that together,” Univision Chief Executive Wade Davis said.
In addition, Univision will also cooperate with other Google products, such as Android, Android TV OS, YouTube, Google Play, Google Ad Manager and Google Search, to enhance its features and improve the overall audience experience.
How Google’s Cloud Computing Will Help?
As people with the terms prove, Google will help Univision integrate its multiple digital distribution platforms, modernize its production system, create a new customer data warehouse, and migrate key enterprise applications to Google Cloud. This will allow Univision to apply artificial intelligence and machine learning in its content library to provide customers with proactive and personalized recommendations. At the same time, Univision can build a stronger advertising relationship with its audience through the insights gained from the data.
As the media landscape continues to evolve, Google will also help Univision expand its growing streaming services. With this, Univision should reach more consumers through the devices of their choice, no matter where they are.
There are reports that the transaction value is more than $1 billion. Thus, we are talking about one of the largest cloud computing contracts. This transaction also shows that Google is using the advantages of other businesses to attract companies to buy its cloud services.