AMD has proved itself to corporate IT decision makers, but what awaits their long-term commitment and roadmap implementation?
A priority is to work with partners to meet growing demand, driven by the dramatic increase in IT use in the enterprise and public sector. Now that AMD has proved its position to enterprise IT decision makers, it will discuss its long-term commitment and roadmap implementation. It will be available in 2021 through the “Zen 3” architecture supplied to AMD EPYCTM servers, and RyzenTM Mobile and RyzenTM Mobile. desktop Product family. Enterprise IT growth will continue to accelerate over the next 12 months, working to meet that demand with Ryzen and EPYC products.Also OEM and cloud Partners provide the products and technologies they need to take advantage of the ongoing surge in demand.
About the author
Roger Benson is EMEA’s Senior Director of Commercial Sales. AMD..
What is the biggest differentiator between AMD and its major competitors in the commercial sector?
AMD has a leading position in silicon manufacturing in close collaboration with silicon foundry partners. This is not what the industry as a whole has achieved in the past year. While some competitors face serious challenges, AMD has been a leader in server and client products with 7nm chips.
Server space requires a system that is balanced with core computing performance. Our products are designed to balance and optimize core performance, memory bandwidth, and IO bandwidth performance for your workload. application needs. Our focus is on helping our customers solve business problems, from initial conceptual design to final products.
Has the pandemic changed the market for data centers, server computing hardware, and related technologies?
I’ve seen and read about digital channels rather than the physical channels they depended on before the pandemic, making them the fastest growing source of revenue for many in this new normal. I will.
Companies had to adapt by enabling Remote work Throughout operations, new ones are often needed IT infrastructure A solution for maintaining business continuity and employee productivity. The most relevant implementation technologies here are: Cloud computing And Cyber security.. AMD is very ready for both current and future areas. The market needs more computing power and can help deliver it to on-premises data centers and the cloud.
Many customers are upgrading their network lines to ensure that there is sufficient infrastructure between the company and the employee’s home.Also with a new desktop Laptop PC products. This demand and acceleration in the use of cloud computing is expected to continue until 2021.
The need for the latest and greatest technology in the quality of work and collaboration really shocked people in all the turmoil. From the smoothness of the video you create to the productivity of your application, everything depends on performance. As a result, there was strong demand for midrange and high-end products.
AMD has worked with customers in all of these areas to bring to market a new generation of processors that provide solutions for everyone, from consumer and business clients to modern data centers and cloud applications.
What has AMD done in the fight against COVID-19? Who are you affiliated with?
Our chips are built into several ventilators that help recover COVID-19 patients and donate to high-performance computing institutions to support virus research. We also donated technology and hardware to the University of Cambridge in the United Kingdom, the Stuttgart High Performance Computing Center in Germany, the University of Trento in Italy, and the GENCI Research Institute in France.
How are the challenges different between the markets in 2021 and how difficult is it to develop the right strategy for all markets in the era of COVID-19?
The AMD portfolio is wide enough and our technology is robust enough to meet the needs of many different markets and categories. This gives us and OEMs the agility they need to meet the needs of as wide a range of customers as possible.
What was your most surprising or most interesting thing last year?
What surprised and encouraged me most was the adaptability of people and the ability of the IT industry to support them. It’s human nature to resist change, but it’s exciting to see how people and businesses face challenges when forced to adapt quickly.
The degree to which IT departments support the organization is also very positive. It’s not only encouraging, but fascinating to see digital transformation soaring corporate and social agendas over the past year.
It’s worth noting how we all adapted to working from home and learning and tuned our infrastructure from an IT perspective. As mentioned earlier, people around the world are upgrading their networks, moving to cloud computing and making better use of individuals. Productivity app The best ever.
What are you most proud of when you and your colleagues have been working for the last 6-12 months?
Ultimately, we are proud that AMD’s technology is being used for the development of society. An important demonstration of this is a high performance computing solution. We’ve already seen how to use HPC to do everything from improving weather forecasts to accelerating new research on viruses such as COVID-19. This input to the fight against the virus is not just about understanding the disease. Our supercomputing solutions are used to better understand how to manage the response of society to viruses, for example by minimizing infections while people are waiting for a vaccine.
During the pandemic, AMD has provided expertise and $ 15 million high-performance computing systems to institutions such as MIT, NYU, Harvard Children’s Hospital, Leibniz Supercomputing Center, and Stanford University School of Medicine. This is what I am most proud of. Not only do we see our technology being used to promote economic prosperity, but it is also being used to advance society and support the needs of humans around the world.
What is the most exciting thing in the next 12 months?
We are excited about AMD’s relentless implementation of what must be the industry’s most exciting roadmap. I’ve been working with AMD’s major competitors for over 24 years and saw the strengths and potential of that roadmap, so I joined AMD. We are uniquely positioned as the only company in the world to have key core strengths in both computing capabilities and graphics technology.
If there’s one thing you want people to know or remember about AMD in 2020-21, what is it?
AMD accelerates business. People now admit that we did a really good job in high performance computing and the cloud. Customers know that they can buy laptops based on Ryzen series products and are confident that they will work well and do everything they want to do. It also broke through the credibility limits of the ever-accelerating corporate market. Today’s key business goal is to scale as quickly as possible in the full range of IT, client computing, data centers, and the cloud. Customers and partners are increasingly understanding that AMD is accelerating companies around the world.