In an effort to reduce waste, the brand will implement this program in some of its stores.
Grow Your Business, Not Your Inbox
Stay informed and join our daily newsletter now!
3 min read
The shoe and sportswear company, Nike, announced on Monday an initiative that seeks to recycle footwear and thus avoid waste. What does it consist of? Sneakers that are short-lived or have a manufacturing defect will be accepted at select US stores. Afterwards, they are in charge of cleaning, disinfecting and restoring them to later be put up for sale at a lower price.
Currently, this service is offered in eight Nike stores in the United States, with plans to expand it to 15 more by the end of April and a few more by the end of the year in other parts of the world. However, they have not yet specified where it will be.
(1/5) Today, we are proud to unveil the #NikeImpactReport and 2025 Targets. In the report you will find that we are currently using 100% renewable energy in the US and Canada in our owned or operated facilities.
Learn more at https://t.co/S0QlzY2AMA
– Nike (@Nike) March 10, 2021
It must be taken into account that the returned footwear must be in a period of less than 60 days from the date of purchase to be eligible for a renewal.
All this is part of a brand plan with the purpose of reducing greenhouse gas emissions by 70% by 2025.
What is the Nike Reuse-A-Shoe program?
“We want you to make an effort. And when your shoes can’t withstand another mile, stumble on the court or cross the field, we want them back ”, reads the page promoting the program.
But, not only Nike sneakers, they also specify that they accept any brand of sports shoes, except sandals, dress shoes, boots or shoes with embedded metal. These include men’s and women’s shoes, as well as children’s shoes starting in the summer.
But that is not all. While some will be resold, others will be donated and for those who cannot be given a second life, they will become recycled material.
Finally, on the website , you can find the stores participating in the program.