You won’t be able to read or send messages from the app until you accept the new terms.
Grow Your Business, Not Your Inbox
Stay informed and join our daily newsletter now!
February 22, 2021 2 min read
Opinions expressed by Entrepreneur contributors are their own.
The chat service came under fire last month when it warned folks they had until Feb. 8 to agree to planned changes—which deal primarily with businesses using WhatsApp to send and store consumer texts. Poor communication regarding exactly what the update entails prompted backlash about how much personal data is shared with parent company Facebook. WhatsApp later delayed the rollout to May 15, giving people less than three months to accept the terms or find a new messaging platform.
In an email to one of its merchant partners, intercepted and confirmed by TechCrunch, the firm said it will “slowly ask” uncooperative users to comply “in order to have full functionality of WhatsApp.” Those who refuse consent will, “for a short time” (i.e. a few weeks) still be able to receive calls and notifications, but most important of all, they won’t be able to read or send messages from the app anymore.
According to a new FAQ page, WhatsApp will not begin deleting accounts on May 15. However, inactive accounts are generally expunged after 120 of idleness; content stored locally on a user’s device prior to deletion remains until WhatsApp is removed from the device.
The policy, however, can empower Facebook to manage the chats you have with a business on WhatsApp; the social media giant hopes to monetize access by helping firms process chats they have with customers and potentially gain advertising insights from them.